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National Repository of Grey Literature

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	Change of marketing communication of television providers on example of the company Sky in 2004-2014 Opluštil, Ondřej ; Klimeš, David (advisor) ; Báča, Ladislav (referee) The thesis "Change of marketing communication of television providers on example of the company Sky in 2004-2014" attempts to describe the marketing mix of Pay-TV providers and of companies providing both Pay-TV and broadband and fixed telephony. The theoretical part of this thesis attempts to define all four Ps of marketing mix in this field with emphasis on Promotion and also branding, the practical part describes the marketing communication of a British company Sky as a case study. Sky is the biggest such provider in Europe, and has been the biggest ad-spender in the UK since 2011. This thesis studies their communication activities between 2004 and 2014 and compares them with the technological changes in the field, that have been greater than ever before. Powered by TCPDF (www.tcpdf.org) Detailed record
	Národní politika pro vysokorychlostní internet Duchek, Karel ; Toman, Prokop (advisor) ; Šubrta, Václav (referee) Tato práce se zbývá otázkami spojenými s internetem, vysokorychlostním připojením na internet, zaváděním internetu do škol. Dále pak podrobněji ukazuje postoj vlády ČR k situaci vysokorychlostního připojení k internetu v České Republice, opatření státu k tomuto problému, možnostmi připojení na internet v ČR. Popisuje informační politiku státu v oblasti vysokorychlostního internetu a vyhodnocuje řešení, které navrhuje současná vláda. Detailed record
	Využití internetu pro komunikaci občana s úřadem Felcmanová, Jana ; Kubešová, Vlasta (advisor) ; Pavlíček, Jiří (referee) Rozvoj, rozšíření a způsob využití IS/ICT ovlivňují celou naši společnost. V diplomové práci jsou shrnuty aspekty, které ovlivňují tvorbu internetových prezentací a portálů s autorizovaným přístupem pro veřejnou správu. Teoretické poznatky jsou aplikovány na příkladu města Ostravy. Detailed record

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